5 benefits for Salesforce in Consumer Packed Goods

Salesforce is a customer relationship management (CRM) platform used by organisations to manage and track customer interactions. It offers a number of features that can be beneficial in consumer packed goods (CPG) businesses. Some of the features offered by Salesforce include: managing and customizing customer interactions, streamlining processes and enhancing customer experience. 

The Salesforce Consumer Goods Cloud is a tool that allows sales teams to manage and track the progress of their products and services. The Salesforce Consumer Goods Cloud also allows sales teams to connect with customers and prospects on a more personal level, which helps to increase brand awareness and increase sales.

Sales teams can use the Salesforce Consumer Goods Cloud to track their products from the manufacturing stage all the way through the sales and payment process. Teams can also use the system to send automated reminders to customers about their products and special offers.


Benefits of the Salesforce CRM

By using the Salesforce CRM system, CPG businesses can streamline their processes, improve customer satisfaction and increase customer retention. They can also improve their market competitiveness and increase sales by better understanding their customers and providing personalized customer experiences. For a CPG business, investing in a CRM system can be a cost-effective and time-efficient way to enhance their operations and enhance their customer service. 

Using Salesforce in a CPG business can also help businesses establish a strong relationship with their customers and improve their customer experience. By offering superior customer service and by establishing a positive brand image, CPG businesses can differentiate themselves from competitors and gain a competitive advantage in the marketplace.

This is especially important in the digital era when consumers expect to receive personalized and timely service from brands that they interact with online. As consumers increasingly use social media and search engines to help them make purchasing decisions, businesses need to find new ways to provide them with the information they need to make informed decisions when it comes to products and services. 


Salesforce offers a variety of tools that can be used to help businesses better understand their customers and improve their customer experience. These tools can be used to develop an individualized marketing strategy for each customer and provide personalized messages to boost conversions and drive sales.

Salesforce can also be used to manage leads and generate more sales opportunities for a business. By using a CRM system, CPG businesses can generate leads for their sales teams and manage and follow up on those leads. They can also use Salesforce to generate targeted leads based on interests and behaviors.

Consumer packaged goods companies are always looking for new and innovative ways to increase sales. Salesforce is one of the most popular and effective ways to do this. It offers a wide range of features that can help your company become more efficient and increase revenues.



Top 5 Benefits of Salesforce for CPG companies:


1. Enhancing Customer Experience: By using Salesforce, companies can improve their customer service by giving their customers access to their account information and making it easy for them to interact with their business. They can also create an omnichannel customer experience by allowing customers to access information and services online and in stores. This increases engagement and retention and helps CPG companies to improve their brand image.


2. Improving User Experience: The salesforce user experience can be improved by enhancing the mobile application with new features that enable users to view customer account details and contact information. This allows users to view all customer data in a single view and makes it easier for them to manage their own account or handle inquiries from customers. Salesforce also allows users to easily create different types of reports and dashboards based on their needs and personal preferences.


3. Increased Efficiency: There are a variety of ways that the Salesforce platform can help your CPG company become more efficient. For example, it can automate many of the tasks that were previously performed by people. This can help you save time and money while allowing you to focus your efforts on more important things. In addition, it can allow you to get more data quickly and easily so that you can make better business decisions. This can help you optimize your operations and identify new opportunities that you might not have been able to see otherwise.


4. Enhanced Collaboration: One of the most important things about a CPG company is the ability to work as a team. The Salesforce platform can give you the tools you need to improve collaboration and boost productivity among your team. It can be used to share information and collaborate with co-workers in different locations around the world. You can also use it for collaboration with external partners, customers, and suppliers. This can make it easier to get work done and ensure that projects are delivered on time and within budget. 


5. Improved Marketing & Sales: With the Salesforce platform, you can gather more information about your customers and use this data to make better decisions about your marketing strategy. This can provide you with valuable insights that you can use to make more effective decisions about things like pricing, product development, and distribution. 

This can help you create a customized marketing strategy that will resonate with your target audience and help you drive more sales. These are just a few of the many benefits of using the Salesforce platform for CPG companies. 


A representation of a journey that goes from 'Wait 1 Day' with a clock icon, 'Einstein STO' with an image of Einstein to 'Send Email' with an envelope icon. This is placed above a separate notification saying "Lauren, your item is in stock". The item is a Citrus Energy Drink 6-pack.

Consumer Goods CRM from Salesforce

Consumer Packaged Goods CRM solutions from Salesforce are ushering in and advancing a new industrial revolution — one being driven by a need to deliver product faster and get closer to the consumer.

As CPG companies figure out how they deliver exciting, innovative consumer products to their customers, the expectations of companies and consumers is at an all time high. That’s why more and more CG companies are relying on Salesforce CRM optimised for consumer goods. It’s the new, connected age of consumer goods.


To summarise, Salesforce is one of the most useful tools on the market today that can help you increase the efficiency of your business and improve your marketing efforts. If you’re looking to improve the way that you do business then you should definitely consider implementing the Salesforce CRM platform into your organisation.


If you are a business owner in CPG and would like to simplify your business operations get in touch to discuss how we can help implement Salesforce’s marketing cloud into your existing systems. Enjoyed this article? Please share this blog on your LinkedIn.