Overview of Salesforce Marketing Cloud

Salesforce Marketing Cloud is a comprehensive digital marketing platform designed to help businesses deliver personalised customer experiences at scale.

It encompasses a suite of tools and solutions for email marketing, social media marketing, mobile messaging, advertising, and data management. 

By integrating these capabilities, Salesforce Marketing Cloud empowers marketers to engage customers with the right message at the right time across multiple channels.

Optimise every stage of the funnel and make every moment count with powerful marketing software.

Build and manage personalised customer journeys

Benefits of Salesforce Marketing Cloud

Here are a few reasons why Salesforce Marketing Cloud is the right choice for your business — and your clients.

Personalised Customer Journeys

Salesforce Marketing Cloud enables businesses to create tailored customer journeys based on individual behaviours, preferences, and interactions. This personalised approach enhances customer satisfaction and loyalty by ensuring relevant and timely communications.

Data-Driven Marketing

With robust data management tools, businesses can harness the power of customer data to drive their marketing strategies. Salesforce Marketing Cloud integrates data from various sources, providing a unified view of each customer and enabling more informed decision-making.

Automation and Efficiency

Marketing Cloud's automation features streamline repetitive tasks, allowing marketers to focus on strategy and creativity. Automated workflows ensure consistent and timely interactions, improving efficiency and effectiveness.

Comprehensive Analytics and Insights

The platform offers advanced analytics and reporting tools to measure campaign performance and customer engagement. These insights help businesses refine their strategies and achieve better results.

Cross-Channel Integration

Salesforce Marketing Cloud supports seamless integration across multiple channels, including email, social media, mobile, and web. This ensures a cohesive and consistent customer experience, regardless of the channel used.


As businesses grow, so do their marketing needs. Salesforce Marketing Cloud is highly scalable, making it suitable for companies of all sizes. Its flexible infrastructure allows businesses to expand their marketing efforts without compromising performance.

Companies Using Salesforce Marketing Cloud

Numerous leading companies across various industries leverage Salesforce Marketing Cloud to enhance their marketing efforts and customer engagement. Some notable examples include:

Coca-Cola: Utilises Marketing Cloud to deliver personalised campaigns and engage with consumers on a deeper level.
Unilever: Uses the platform to manage and optimise its global marketing strategies, ensuring consistent brand messaging.
American Express: Employs Marketing Cloud to create tailored communication strategies that improve customer retention and satisfaction.
Toyota: Integrates the platform to streamline its marketing processes and deliver targeted campaigns to potential buyers.
Philips: Leverages Marketing Cloud to analyse customer data and develop personalised health and wellness communications.

Why Choose Salesforce Marketing Cloud?

Choosing Salesforce Marketing Cloud means opting for a powerful, versatile, and reliable marketing platform. Its robust features, combined with the ability to integrate seamlessly with other Salesforce products, make it an ideal choice for businesses aiming to enhance their marketing capabilities. By providing personalised experiences, automating processes, and delivering insightful analytics, Salesforce Marketing Cloud helps businesses stay ahead in the competitive landscape.

Ready to transform your marketing strategy? Discover how Salesforce Marketing Cloud can help your business achieve unprecedented levels of customer engagement and success. Contact us today to learn more! 

Welcome to the Future of Sales
with Salesforce CPQ

In today’s fast-paced business environment, efficiency and accuracy in the sales process are paramount. Salesforce CPQ (Configure, Price, Quote) is a powerful tool designed to streamline and automate the process of configuring products, pricing services, and generating quotes.

By integrating Salesforce CPQ into your sales strategy, you can ensure your sales team operates at peak performance, delivering precise and timely quotes to your customers.

Salesforce CPQ

What is Salesforce CPQ?

Salesforce CPQ is a robust solution that automates the sales quoting process, enabling sales teams to configure complex product bundles, set pricing rules, and generate accurate quotes with ease.


It is seamlessly integrated with Salesforce’s Customer Relationship Management (CRM) platform, providing a unified view of customer data and sales activities.

Our Salesforce Implementation Process

Our Salesforce Implementation Process is streamlined for efficiency, focusing on customisation, seamless integration, and user training, ensuring a solution perfectly tailored to your business’s unique needs and goals. 

1) Requirement Gathering:

Setup meetings to gather requirements and finalise scope.

2) Design:

Use best practices to design a scalable system.

3) Develop:

Setup the instance using decorative and custom coding.

4) Testing:

Perform unit testing, system testing and UAT with client.

5) Go Live and Training:

Make everything live and train the power users.

Benefits of Salesforce CPQ

Salesforce CPQ can help businesses in a number of ways, including:

Increased Efficiency
  • Automates repetitive tasks, reducing the time sales representatives spend on administrative duties.
  • Streamlines the entire sales process from configuration to quote generation.
Improved Accuracy
  • Ensures accurate pricing and discounting through predefined rules and approval workflows.
  • Minimises human errors, thereby enhancing customer satisfaction and trust.
Enhanced Productivity
  • Allows sales teams to focus on selling rather than administrative tasks.
  • Provides quick access to product and pricing information, speeding up the sales cycle.
Greater Visibility
  • Offers comprehensive analytics and reporting capabilities.
  • Enables better forecasting and insights into sales performance.
Customisable and Scalable
  • Adaptable to the unique needs of different businesses.
  • Scales with your business as it grows, supporting increasingly complex product configurations.

Who Uses Salesforce CPQ?

Salesforce CPQ is trusted by companies across various industries to optimise their sales processes. Here are some examples:

Technology Firms: Companies like Dell and Adobe utilise Salesforce CPQ to manage their complex product offerings and pricing structures.
Manufacturing: Siemens and General Electric leverage CPQ to handle custom orders and streamline their sales operations.
Healthcare: Organisations such as Johnson & Johnson use CPQ to ensure compliance with industry regulations while providing accurate quotes.
Financial Services: Leading firms like American Express rely on CPQ to configure service packages and pricing for their diverse client base.
Telecommunications: Providers such as Vodafone implement CPQ to manage their extensive range of plans and services efficiently.

Why Choose Salesforce CPQ?

Choosing Salesforce CPQ means investing in a solution that grows with your business, providing the tools needed to stay competitive in a dynamic market. With its comprehensive features and integration capabilities, Salesforce CPQ empowers your sales team to deliver superior customer experiences, driving growth and success.

Get Started with Salesforce CPQ Today

Transform your sales process with Salesforce CPQ and experience the benefits of streamlined operations, increased productivity, and satisfied customers. Contact us today to learn more about how Salesforce CPQ can revolutionise your sales strategy.

FAQs: Salesforce Lightning Migration

What is Salesforce Classic to Lightning Migration, and how does TTC Group assist with it?

Salesforce Classic to Lightning Migration is the process of transitioning from the Salesforce Classic interface to the more modern, efficient Salesforce Lightning platform. At TTC Group, we provide comprehensive migration services, including assessment of your current setup, planning the migration, customising the Lightning experience to fit your needs, and providing post-migration support to ensure a smooth transition.

What are the benefits of migrating to Salesforce Lightning?

Migrating to Salesforce Lightning offers numerous benefits, including an improved user interface, enhanced customisation capabilities, better reporting tools, and increased overall productivity. Salesforce Lightning is designed to offer a more intuitive and responsive experience, helping businesses to work more efficiently and leverage new features that are not available in Classic.

What kind of Salesforce Lightning Consulting Services does TTC Group offer?

Our Salesforce Lightning Consulting Services encompass a full range of offerings, including strategic planning, system analysis, customisation of the Lightning interface, and training your team to utilise the new features effectively. Our consultants work closely with you to ensure that the migration aligns with your business goals and objectives.

Why choose TTC Group as your Salesforce Lightning Migration Services provider?

Choosing TTC Group for Salesforce Lightning Migration Services means partnering with a company that has extensive experience and a proven track record in successful migrations. We offer personalised service, a deep understanding of Salesforce technology, and a commitment to delivering solutions that meet your specific business needs and enhance your CRM capabilities.

How does TTC Group ensure a successful Salesforce Lightning Migration?

We ensure a successful Salesforce Lightning Migration by following a structured and tested methodology. This includes comprehensive planning, conducting detailed audits of your existing Salesforce setup, customising the migration process to fit your organisation's unique needs, providing training and support, and conducting thorough testing to ensure a smooth transition with minimal disruption to your business operations.

Book a free Consultation

Get in touch today to unlock the full potential of Salesforce Marketing Cloud for your business. Our experts are ready to guide you and provide tailored consultancy services. 
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