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Salesforce Data Cloud

Salesforce Data Cloud Credits in Marketing Cloud Growth Edition

Salesforce continues to innovate, bringing tools that transform how businesses manage, engage, and analyse their data. Among these, Salesforce Data Cloud emerges as a powerful solution for organisations looking to maximise their marketing strategies. If you’re an account engagement user leveraging Salesforce on Cloud, understanding how to utilise Data Cloud credits within Marketing Cloud Growth […]

Unlocking the Power of Salesforce Lightning: A Comprehensive Guide

In today’s incredibly fast-paced business environment, organisations are constantly seeking innovative ways to enhance productivity and streamline their operations. Salesforce, the leading customer relationship management (CRM) platform, offers an array of powerful tools and features to help businesses achieve these goals. One such tool is Salesforce Lightning, a dynamic user interface that revolutionises the CRM […]

5 benefits for Salesforce in Consumer Packed Goods

Salesforce is a customer relationship management (CRM) platform used by organisations to manage and track customer interactions. It offers a number of features that can be beneficial in consumer packed goods (CPG) businesses. Some of the features offered by Salesforce include: managing and customizing customer interactions, streamlining processes and enhancing customer experience.  The Salesforce Consumer […]

The Salesforce Marketing Cloud Explained

Salesforce Marketing Cloud is a cloud-based digital marketing platform that provides tool and solutions for email marketing, mobile marketing, social media marketing, advertising and more. It allows businesses to engage with their customers across various channels and measure the impact of their marketing efforts. Its features include marketing automation, campaign management, lead scoring, CRM integration, […]

Salesforce VS Hubspot – A CRM Face-Off!

Salesforce and HubSpot are two of the most popular CRM (customer relationship management) software platforms on the market. They both offer a wide range of features and integrations, making them ideal for businesses of all sizes. While both platforms offer an impressive range of features, there are some important differences between them that will determine […]